![]() ![]() Salesforce has an AI platform called Einstein AI. Salesforce Einstein AI and ServiceNow’s Now Intelligence are both powerful, feature-rich AI solutions, though Einstein has slightly more to offer (Image credit: Salesforce, ServiceNow) You can learn how to set up Salesforce with Tableau should you choose Salesforce. You can use this software to analyze and derive insights from your entire Salesforce database, including your customers from Service Cloud. Additional business analytics can be conducted with Tableau, an analytics platform provided by Salesforce. Marketing Cloud enables you to automate marketing campaigns and segment and analyze your leads.įurthermore, both Sales Cloud and Marketing Cloud provide analytics data. Sales Cloud provides pipeline management, a lead database, and AI-driven lead qualifying. ServiceNow does not offer a sales or marketing platform, and cannot compete with Salesforce in this space. Salesforce wins out clearly in this category, with two CRM products available to serve sales and marketing teams, respectively- Sales Cloud and Marketing Cloud. Sales Cloud is a powerful CRM platform for sales teams ServiceNow doesn't have an equivalent (Image credit: Salesforce) Salesforce can accomplish the same thing with its specialized Financial Services Cloud product, but it must be purchased separately from Service Cloud. Benefits include customer document management and payment processing. Financial Service Operations is a customer service solution for banks. It is worth noting that ServiceNow’s Customer Workflows have one feature, Financial Services Operations, that Service Cloud does not have. Feature-for-feature, Customer Workflows and Service Cloud are almost identical. Both also offer a comprehensive field service management solution, VoIP integration, multi-channel customer service, and automation of repetitive processes. ServiceNow meanwhile offers a product suite called Customer Workflows, which has a similar combined feature set as Service Cloud.īoth platforms provide an AI-driven workflow system, which assigns cases to agents based on priority and expertise. For a deep dive into this, read our guide outlining what Salesforce Service Cloud is. Salesforce offers a comprehensive customer service CRM product called Service Cloud. Salesforce Sales Cloud and ServiceNow’s customer workflows are both powerful software solutions for customer service teams (Image credit: Salesforce, ServiceNow) ![]()
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